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A private label product is manufactured by a contract or third-party manufacturer and sold under a retailer’s brand name. Retailers specify everything about their products and pay to produce and deliver them.
Yes, it is a profitable industry. The market, expected to hit $25 billion by 2025, up from $14 billion in 2021, according to RedSeer, still has excellent penetration potential.
Products are replenishable, and the returns are high, making many known people like Lisa Haydon, Anusha Dandekar, Lara Dutta, Deepika Padukone, Priyanka Chopra and more enter this market.
We have religiously worked behind launching hundreds of brands over the years.
The Indian beauty and personal care (BPC) market is the 8th largest in the world and is growing at ~10%, as a Euromonitor International Study reported. The study further suggests that the market is expected to double by 2030, with skincare and cosmetics driving this growth, which is an ode to the growing e-commerce trend.
White-label products are also manufactured by third parties and sold under your brand. However, this product is open to more than one retailer, unlike third-party manufacturing.
No, we do not offer white-labeled products.
We provide a one-stop solution for you- From making the product to designing, printing, packaging and delivering the product to the end place, we help you throughout. Our team enables you to understand and market your product the best way, and we also provide essential marketing material support.
We have an in-house R&D team, and we help clients by formulating new products for their brands. There is the time duration and the cost involved, which depend on the product, ingredients and characteristics.
We manufacture products under four main categories: Skincare, Hair care, Personal Care and Baby care. These cover many products ranging from creams, serums, butter, and lotions to shampoos, masks, body washes, etc.